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Hollywood on the Brink: SAG Actors Unleash Fury as Studios Unveil Sinister AI Plot

Updated: Jul 19, 2023

Passion Ignites as SAG-AFTRA and WGA Unite on Picket Lines, Fighting for Justice

In a thrilling turn of events, members and non-members of SAG-AFTRA are standing together, ready to defy the odds. The 160,000-strong union, unable to secure a new contract with movie studio and streaming service executives, has decided to join forces with the indomitable WGA union on the picket lines.

A robot brightly lit in a red/pink glow approaches the Hollywood hills.
Ai Looms Hollywood | Artificial Intelligence Concept Art | Cyber Punk

Negotiations between the Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA) and the formidable Alliance of Motion Pictures and Television Producers (AMPTP) had been a month-long rollercoaster ride, hurtling towards a climactic showdown. As the extended deadline loomed, tensions reached a boiling point. SAG-AFTRA President Fran Drescher, with fire in her eyes, unleashed a rallying cry that shook the very foundation of the industry. She bellowed her disdain for the AMPTP's "shameful" and "disgusting" treatment, proclaiming, "You cannot keep dwindling and marginalizing us. We demand respect and honor!"

A seismic shift ripples through Hollywood, as both SAG-AFTRA and WGA, engaged in a valiant strike since May 2, now march side by side. It's a momentous occasion, the first time since 1960 that these two powerhouse unions have synchronized their battle cries. A central concern for both factions revolves around the ominous rise of AI technology, casting a foreboding shadow over the livelihoods of writers and actors alike. Their fears materialized when chief negotiator Duncan Crabtree-Ireland laid bare the AMPTP's audacious "groundbreaking AI proposal." This insidious scheme threatened to eradicate an entire pathway for aspiring talent, crushing dreams and plunging countless lives into uncertainty. The heart of the proposal entailed background actors being subjected to scans and receiving a day's pay while surrendering their likeness, forever at the mercy of the studios' whims, with neither consent nor compensation.



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Studio Directors Working With Ai | Concept Art | Cyber Punk

Actress Jamie Miller, her voice laden with frustration, confides in Rolling Stone, "It's like a crippling blow from the start." Megan Rae Ruskey, a spirited actress based in the vibrant heart of New York, laments the state of the industry teetering precariously on the edge. "Being an actor often means relying on other means to make ends meet and hoping against hope that you're wrong."

The consequences of AI replacing background actors cannot be underestimated. They breathe life into bustling scenes, painting the tapestry of cinematic magic. In a cruel twist, this very backdrop serves as a gateway for aspiring actors, offering a glimpse into the inner workings of the industry. It's a stepping stone, a chance to forge connections and attain SAG-AFTRA membership, a key to unlocking larger roles. Union members earn less than $200 per day, enduring grueling hours that stretch into the abyss of night. Some depend on this work entirely, while others employ it as a lifeline between gigs or resort to alternate industries to sustain themselves.




"It's outrageous, unjust—stealing money right from our pockets," exclaims a Chicago-based actor, outraged by the studios' unscrupulous machinations. Miller adds, her voice choked with emotion, "If you eliminate this essential stepping stone, countless talented individuals won't even have a shot at their dreams."

The notion of studios paying paltry sums to own an actor's image in perpetuity, with unrestricted use, sends shivers down the spines of numerous artists. The chilling aspect lies in the uncertainty of how their likenesses will be exploited. A New York-based background actor raises concerns about consent, especially for those assigned female at birth. "AI provides another avenue to bypass our consent. If they manipulate my face and place it in a situation I never agreed to, it's deeply troubling." Furthermore, the practice threatens to curtail opportunities, as companies can resurrect archived footage or data from their AI database, snubbing actors who diligently built their careers.

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The collateral damage extends far beyond actors. Departments like costumes, hair and makeup, and assistants all stand to suffer if roles for background actors dwindle. The studio insiders' persona of cinematic villains has galvanized the united front of WGA and SAG-AFTRA members. One tenacious background actor on the West Coast observes, "The major studios are shamelessly prioritizing profit, exploiting the invaluable resource of background actors. This is a disheartening time for the entire industry."

As the SAG-AFTRA deadline loomed, reports unveiled the chilling ruthlessness of the AMPTP's tactics against the WGA union. Insiders revealed their insidious plan to let the union bleed out, stalling negotiations until late October. "The endgame is to watch union members lose their homes and their livelihoods," divulged a studio executive, betraying the AMPTP's true colors.

With each passing moment, the battle intensifies, engulfing Hollywood in a storm of passion, resilience, and determination. The stakes have never been higher, and the unified cry for justice reverberates through the industry, deafening those who dare to dismiss the power of the creative collective. The heroes and heroines of the screen refuse to be silenced. Together, they will reshape the future, ensuring that the magic of cinema remains a realm accessible to all who dare to dream.




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